Tag Archives: indie publishing

Book Promotion Strategies — That Actually Work

What’s the best book promotion strategy you’ve ever seen?

Reddit co-founder Alexis Ohanian took to Reddit to seek promotion advice for his new book, Without Their Permission: How the 21st Century Will Be Made, Not Managed.

He asked the network of loyal readers: “What are some of the smartest things you’ve seen people do to promote a book? … I’d like to make the most out of all this time I have to do some awesome stuff for the fine folks who’d pre-order/buy a copy.”

We’ve collected ten reader responses below to help you plan your own book promotion.

 

Book Promotion Strategies That Actually Worked

1. oguerrieri wrote: “Definitely offer free e-book with purchase of hard copy! Something I wish every book did.”

2. JoanofLorraine wrote: “My favorite example is the writer who opened a storefront in Brooklyn that sold only copies of his own book.”

3. josephflaherty wrote: “The little things Field Notes does, like putting in a themed patch or button goes a long way to making their books feel more like cultural artifacts than indie Moleskines.”

4. HAGOODMANAUTHOR wrote: “Advertising on Reddit has increased my Kindle sales exponentially”

5. josephflaherty added: “Put it in a crazy package: Seth Godin put copies of his books in Milk/Cereal boxes which made them really stand out and feel more like limited edition products than books.”

6. Davytron wrote: “when i worked at a book store, these ladies gave every employee a copy of their cook book. A bunch of us used the recipes and ended up telling customers and family about them. It was very nice but also a clever way to get us to promote their book.”

7. Thestom wrote: “Free book of equal or lesser value with the purchase of the author’s book.”

8. josephflaherty also added: “I’m sure you’ve got the book tour part dialed in, but treating them more like concerts would be fascinating … Would be fun for a tour to host a few local entrepreneurs who have succeeded without permission.”

9. Ms Adler wrote: “doing a discount on ebooks will often get you more readers that may not otherwise purchase a hard copy, and signed first editions are prized by collectors.”

10. Ginroth concluded: “Writing a good book.”

 

Reblogged in full from Jason Boog at Galleycat

Leave a comment

Filed under Latest News

Man Booker Shortlist Announced!


On July 26th, this blog announced the Man Booker Longlist titles, and today, we have the shortlist.

The Garden of Evening Mists by Tan Twan Eng (Myrmidon)
 set in post-second world war Malaya.

Swimming Home by Deborah Levy (And Other Stories)
– in which a young woman entangles herself in the life of an English poet and his family in the south of France.

Bring up the Bodies by Hilary Mantel (Fourth Estate)
– sequel to Man Booker prize-winning Wolf Hall.

The Lighthouse by Alison Moore (Salt)
– a man trying to find himself on a walking holiday.

Umbrella by Will Self (Bloomsbury)
– the story of a victim of the sleeping sickness epidemic at the end of the first world war.

Narcopolis by Jeet Thayil (Faber & Faber)
–  set amongst the opium dens of 1970s Mumbai.

Click here to view the shortlist in pictures.

According to the Guardian, “After last year’s controversial focus on ‘readability’, the judges for this year’s Man Booker prize have concentrated on the ‘pure power of prose’ to pick a confident, eclectic shortlist of titles.”

As reported in the Independent, one of the books on the shortlist, Swimming Home by Deborah Levy, was rejected by traditional publishers and only hit the shelves thanks to a publisher which relies on subscriptions from readers.

Chair of the judges, Sir Peter Stothard, editor of the Times Literary Supplement, said: “We loved the shock of language shown in so many different ways and were exhilarated by the vigour and vividly defined values in the six books that we chose – and in the visible confidence of the novel’s place in forming our words and ideas. We were considering all the time novels, not novelists, texts not reputations. We read and we reread. It was the power and depth of prose that settled most of the judges’ debates. […] Without the renewal of English the novel does nothing very much.”

The winner will be revealed at a ceremony at London’s Guildhall on 16th October. The winner will receive a £50,000 prize, in addition to the £2,500 awarded to all shortlisted writers and, importantly, a huge boost in sales for their work. Last year’s winner, The Sense Of An Ending by Julian Barnes, has sold more than 300,000 print editions in the UK.

Leave a comment

Filed under Authors, Latest News