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Book Promotion Strategies — That Actually Work

What’s the best book promotion strategy you’ve ever seen?

Reddit co-founder Alexis Ohanian took to Reddit to seek promotion advice for his new book, Without Their Permission: How the 21st Century Will Be Made, Not Managed.

He asked the network of loyal readers: “What are some of the smartest things you’ve seen people do to promote a book? … I’d like to make the most out of all this time I have to do some awesome stuff for the fine folks who’d pre-order/buy a copy.”

We’ve collected ten reader responses below to help you plan your own book promotion.


Book Promotion Strategies That Actually Worked

1. oguerrieri wrote: “Definitely offer free e-book with purchase of hard copy! Something I wish every book did.”

2. JoanofLorraine wrote: “My favorite example is the writer who opened a storefront in Brooklyn that sold only copies of his own book.”

3. josephflaherty wrote: “The little things Field Notes does, like putting in a themed patch or button goes a long way to making their books feel more like cultural artifacts than indie Moleskines.”

4. HAGOODMANAUTHOR wrote: “Advertising on Reddit has increased my Kindle sales exponentially”

5. josephflaherty added: “Put it in a crazy package: Seth Godin put copies of his books in Milk/Cereal boxes which made them really stand out and feel more like limited edition products than books.”

6. Davytron wrote: “when i worked at a book store, these ladies gave every employee a copy of their cook book. A bunch of us used the recipes and ended up telling customers and family about them. It was very nice but also a clever way to get us to promote their book.”

7. Thestom wrote: “Free book of equal or lesser value with the purchase of the author’s book.”

8. josephflaherty also added: “I’m sure you’ve got the book tour part dialed in, but treating them more like concerts would be fascinating … Would be fun for a tour to host a few local entrepreneurs who have succeeded without permission.”

9. Ms Adler wrote: “doing a discount on ebooks will often get you more readers that may not otherwise purchase a hard copy, and signed first editions are prized by collectors.”

10. Ginroth concluded: “Writing a good book.”


Reblogged in full from Jason Boog at Galleycat

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Sad Men (And Women)

Jason Boog, writer and editor at GalleyCat, runs another blog over on Tumblr, ‘Sad Men‘, in which he offers “an archive of free eBooksSpotify playlists,photographsvideos, and poems from the literary world of the Great Depression.”

Yesterday, Sad Men featured some writers advice from H.P. Lovecraft‘s essay on Literary Composition from 1920, in commemoration of the writer’s 122nd birthday:

“All attempts at gaining literary polish must begin with judicious reading, and the learner must never cease to hold this phase uppermost. In many cases, the usage of good authors will be found a more effective guide than any amount of precept. A page of [Joseph Addison] or of [Washington Irving] will teach more of style than a whole manual of rules, whilst a story of [Edgar Allan Poe]‘s will impress upon the mind a more vivid notion of powerful and correct description and narration than will ten dry chapters of a bulky textbook. Let every student read unceasingly the best writers.”

For the full essay, including tips on grammar and content, see here.

Only a few weeks ago, Sad Men posted an article about Zora Neale Hurston. Hurston, author of Their Eyes Were Watching God, traveled from Harlem to Florida during the Great Depression to record folk songs for the Federal Writers Project’s Florida Folklife archive. She left behind 18 amazing recordings, telling the story of individual folk songs and singing many of the tunes herself.

Here are the links to the first five recordings (MP3 links from the Library of Congress):

1.Crow Dance

2.Dat Old Black Gal

3.Description of lining track


5.Georgia Skin

For the complete list, see here.


To have a closer look at Sad Men’s rich resource of literary history, click here.

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