Tag Archives: printing

Book Promotion Strategies — That Actually Work

What’s the best book promotion strategy you’ve ever seen?

Reddit co-founder Alexis Ohanian took to Reddit to seek promotion advice for his new book, Without Their Permission: How the 21st Century Will Be Made, Not Managed.

He asked the network of loyal readers: “What are some of the smartest things you’ve seen people do to promote a book? … I’d like to make the most out of all this time I have to do some awesome stuff for the fine folks who’d pre-order/buy a copy.”

We’ve collected ten reader responses below to help you plan your own book promotion.

 

Book Promotion Strategies That Actually Worked

1. oguerrieri wrote: “Definitely offer free e-book with purchase of hard copy! Something I wish every book did.”

2. JoanofLorraine wrote: “My favorite example is the writer who opened a storefront in Brooklyn that sold only copies of his own book.”

3. josephflaherty wrote: “The little things Field Notes does, like putting in a themed patch or button goes a long way to making their books feel more like cultural artifacts than indie Moleskines.”

4. HAGOODMANAUTHOR wrote: “Advertising on Reddit has increased my Kindle sales exponentially”

5. josephflaherty added: “Put it in a crazy package: Seth Godin put copies of his books in Milk/Cereal boxes which made them really stand out and feel more like limited edition products than books.”

6. Davytron wrote: “when i worked at a book store, these ladies gave every employee a copy of their cook book. A bunch of us used the recipes and ended up telling customers and family about them. It was very nice but also a clever way to get us to promote their book.”

7. Thestom wrote: “Free book of equal or lesser value with the purchase of the author’s book.”

8. josephflaherty also added: “I’m sure you’ve got the book tour part dialed in, but treating them more like concerts would be fascinating … Would be fun for a tour to host a few local entrepreneurs who have succeeded without permission.”

9. Ms Adler wrote: “doing a discount on ebooks will often get you more readers that may not otherwise purchase a hard copy, and signed first editions are prized by collectors.”

10. Ginroth concluded: “Writing a good book.”

 

Reblogged in full from Jason Boog at Galleycat

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Mirrors Don’t Tell Lies

 

Mirrors Don't Tell Lies A5 Cover

Joe Clarke, golfer, traveller, fisher, has always had a healthy fascination with the written word. His first novel, Mirrors Don’t Tell Lies, has been reprinted this year by Selfpublishbooks.ie and we caught up with the author this week to chat about it.

 

Mirrors Don’t Tell Lies was my first novel,” Joe says, “It caught the bug from talking to another author friend in the States. I set about writing this book almost 5 years ago initially taking 5 months to complete. I have since rewritten it twice adding another 4 months on to this time-frame. With a love for detective movies, crime and the solving of same was always going to be the topic for my book. Pretty much with an open mind, no set agenda, I let my imagination run wild all the time developing the story and introducing characters as it went along. I have changed the original ending adding another chapter in the process.

 

“From my teenage years I had a love for writing although in those days I favoured lyric writing, hoping it would give me my big break but alas it didn’t happen. For a time I also contributed to the Drogheda United match day programme. In the subsequent years following on from my retirement I initially wrote poetry which I still very much love to do.

 

I asked Joe what his favourite part to write was. “Chapter 19,” he says, without a doubt, “when protagonist Tom Doyle who is a much accredited, well-respected retired Scotland Yard detective suddenly gives in to his softer side when he once again, after 5 years, meets up with his only daughter Susan and two grand children Elle and Toby who he knew nothing about.”

 

Sounds intriguing! Joe talked a little about what made him rewrite and reprint this book. “Since I finished the re-write of my first book my family have asked me to publish it but I always felt that the expense simply didn’t justify it. However, when I checked it out I was pleasantly surprised to discover that it wasn’t nearly as expensive as first thought. Having had no prior experience with publishing I adopted a very nervous and cautious approach. Daunting would probably describe the initial phase but with the help and assistance of Sharon, my fears were quickly allayed. As you can imagine it was a big learning curve for me but I must say that I found the whole process a pleasant experience.”

 

I asked Joe what the physical book was like: “The finished product was beyond my expectations and I am obviously most pleased with it.”

 

So what’s next for the mystery writer? “My next publication ‘My Watchmaker’s Time’ is already written and is currently being proofed. I expect to have the final file ready in three weeks and intend to then publish it through Selfpublishishbooks.ie. I then intend to write my third novel but haven’t yet decided on a plot. Watch this space!”

 

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Literary Mixtape: What’s Happening This Week

#10

What do we make of Marcel (Proust)?

#9

More children are using libraries

#8

Self-Publishing 2013 with Catherine Ryan Howard

#7

The Book Thief film adaptation

#6

Sylvia Plath: Reflections on her legacy

#5

The National Emerging Writer Programme

#4

A new look into Jane Austen

#3

On Richard III being found in a Leicester car park.

#2

How much should you budget to self-publish your book?

#1

Get a free copy of Poetry Magazine!

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Print Irish

9A00-Print-Irish-225x300
In this difficult economy, governments are putting ever more emphasis on supporting local business as a means to overall recovery. But that is not the only reason the Print Irish campaign is running.

The Print Irish Objectives

  •  Secure local industry and jobs in the print and packaging sector.
  •  Inform the general public that a product has been printed in Ireland.
  • Combat the issue of print being produced non-domestically.
  • Generate awareness that Irish print is focused on service and quality.
  • Create a value system so customers in Ireland are supportive of the Irish print industry going forward.
  • Promote jobs within the industry and encourage new consumers of print, to support Irish industry.

This campaign is a brand new initiative that aims towards putting a public face on the Irish printing industry. Printing in more recent years has become to be viewed as a somewhat generic service. Little thought is given to the thousands of jobs the printing industry supports and the high quality, good value service provided by a technology driven, high skilled indigenous workforce.

Just as the Intel Inside campaign transformed Intel from yet another semi-conductor manufacturer to a criteria of selection for computer hardware, the Print Irish campaign aims to encourage the Irish marketplace to support their own fellow workers and identify print that has originated on home soil.

What does Print Irish do for the Irish publishing sector?

It unites the Irish printing industry under one common flag. It also contributes to an industry war chest, enabling the Irish print and packaging sector to market itself more effectively and pool its collective resources for the greater good. It carries the Print Irish identity on your goods in order to demonstrate your commitment to Irish goods, services and manufacturing. It clearly differentiates between domestic suppliers of print and non-domestic suppliers of print. More to the point, it enables the 19,000 employees in 700 printing companies throughout Ireland to demonstrate their commitment to those companies who buy Irish print.

How does Selfpublishbooks.ie fit in?

As an independent publisher based in Cork, Ireland, Selfpublishbooks.ie offers a simple and cost effective means for authors to make the leap from file to printed book. With high standards of production and keen attention to detail, Selfpublishbooks.ie guarantees a high-quality product that is reliable, practical and local.

Print quality, print Irish.

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Young At Heart

Phil with Minister Kathleen Lynch and Frank Kelly of Lettertec

Young at Heart – a Celebration of Ten Years is a compilation by Phil Goodman which chronicles the activities of a group of volunteers in the Douglas area who meet on a weekly basis and call themselves ‘Young at Heart’. The book was launched at St Columbas Hall, Douglas, Cork on November 26th by Kathleen Lynch, Minister with special responsibility for the elderly, pictured above with Frank Kelly of Selfpublishbooks.ie and Phil Goodman.

This group was formed by Phil ten years ago who saw the need to focus attention on the ageing members of the community in Douglas and has since evolved from the regular weekly social night in St. Columba’s Hall, to the formation of the Douglas Care Ring that has been set up to care for the needs of the elderly people living in the Douglas area.

The book charts the Young at Heart groups activities over the past ten years from visiting Áras an Uachtarán and Dáil Éireann to  Buckingham Palace and the Houses of Parliament in London. It details the various weekly activities that the group enjoy such as Bowls, Bingo and visiting Douglas Community School to learn basic computer skills.  There is no end to what this group can do!

In her own words, Phil explains why the group was formed, “We all need meaningful interaction with other people.  There was a need for this age group to meet and socialise together to keep them young and active.  This was the genesis of the name Young at Heart.”

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Kilclooney Woods by Micheal O’h-Aonghusa

Kilclooney Woods Cover Final

Last week, Selfpublishbooks.ie printed Micheal O’hAonghusa’s new book, Kilclooney Woods,  a brief history of Fenianism and the events of 1867 in East Cork. I had a quick chat with Micheal and asked him if he had always wanted to write.

“I have never been into writing,” says Micheal, “but I have always been into history, and especially local history. I was involved for years in Republican politics, and at the age of 23 (I am now 76) I was organising commemorations of Peter O’Neill-Crowley at Kilclooney Wood. That wasn’t surprising, as I was born just a stones throw from there, and in a little corner of Ireland that always had more than its own share of rebels.”

I asked Micheal who he counts amoung his influences. “In history books, Anthony Beevor is the master. In travel books, I have read everything by our own Dervla Murphy from Lismore.”

How did the book come about? “In 1967 (the 100th anniversary) it was suggested to me that I should write a book on the subject, and I commenced collecting stuff, doing interviews etc. But marriage, five children, and trying to put food on the table was more than sufficient challenge at that time. My interest of course never waned, and I continued to collect anything at all that would be relevant.”

So it is safe to say then, that Micheal has always been an amateur historian. “Oh, yes, I devour books on history,” he says, “At this time, it would only be second to my interest in travel, and travel writing. Last autumn I was rooting about the attic and came across a huge box of paper clippings and other memorabilia about Kilclooney Wood and Peter O’Neill-Crowley that I had collected over the years. Thinking about my age, it dawned on me that if I died that day, the whole thing  would be in the refuse container the following week. So there and then I decided that if I was spared for another year, I would spend 2012 writing the book, and that is what I did.”

I asked Micheal what parts he enjoyed writing the most. “I can’t say that I “enjoyed” any of it! But I was surprised at how easy it came to me once I had laid out the framework. It is my first printed book, but as manager of Mitchelstown Credit Union, I had published a high quality Annual Report every year, for 26 years.”

How did Micheal hear about self-publishing? “From my son, Sean, who lives in Midleton, where
presumably he had heard about Lettertec. Early on, I visited the Lettertec website, and of course it was exactly what I was looking for. It was that, more than anything else, that encouraged me to proceed. It had all the elements that I was looking for, high quality, small print runs and a bit of hand holding.”

How was the finished product? “Even better that I had visualised it. The historian (John J. Hassett) that did the launch described it as a work of art.”

What’s next? More writing? “Six months ago, I would have said “never again”. The one thing that could precipitate
another is how easy the actual production was. With Lettertec, I’m also including Shelley O’Reilly and Joanne Buckley.”

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Maureen Fox: Memories & Articles

 

Maureen Fox was a journalist with the – then – Cork Examiner, now the Irish Examiner. At 15 she was expelled from school, her headmistress predicting that she would come to no good in life. After she joined the Examiner, in 1970, she became within a few years one of the most popular journalists in the South of Ireland, imaginative, creative and with great skills of communication.

She was glamorous, perfectly made up, wearing beautiful silk suits and towering high heels and often drove around in a bright yellow Triumph Spitfire sports car. In her writing she was open, direct, often controversial. She supported feminism and staunchly defended peace in Ireland and in the wider world.  She cared for the needy, the disabled, the elderly and many more. Animals were her dearest friends. She died in December 2010 in France. After her death one of her readers wrote to the Examiner, “There must be very few people who did so much good in their lives and left such a legacy of love and goodness to those in need.”

This book contains chapters about her exciting life and her journalism and offers a selection of her most characteristic and often controversial articles, written between 1971 and 1995. A special chapter deals with her immensely popular columns Paws Awhile, allegedly written by her dog Ponsonby.

The book has been compiled and written by Jan van Putten. He was an award winning journalist in The Hague before becoming a professor of political science in Amsterdam. Jan and Maureen met in Moscow in 1987 and married two years later. Jan moved to Ireland in 1990. Between 1991 and 2006 the couple lived near Lismore, Co. Waterford. As “Himself”, Jan figured in many of Maureen’s columns.

Maureen Fox: Memories & Articles is printed by Lettertec, Carrigtwohill, Co. Cork and is published on a self-publishing basis.

 

The book can be purchased on-line through www.amazon.co.uk

or

by sending your order with your cheque to: “Puttenfox”, 9 Rue Haute Notre Dame, 56130 La Roche Bernard, France.

or

by sending an e-mail to puttenfox@orange.fr and setting up an electronic transfer. The price of the book, if ordered through “Puttenfox” is €11.95 including postage and packaging.

“Maureen’s writing, the issues she dealt with and the sincerity of her opinions touched a chord with many thousands of daily readers in a way that was entirely exceptional. In these Memories and Articles Jan van Putten savours a selection of her output and deals with her life in a way that reflects the honesty with which Maureen always approached her subject. There is joy and sorrow, triumph and failure, lightness and, above all, Maureen’s inimitable laughter and deep appreciation of life and everything that goes with it.”
Des O’Sullivan, Journalist.

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