In this difficult economy, governments are putting ever more emphasis on supporting local business as a means to overall recovery. But that is not the only reason the Print Irish campaign is running.
The Print Irish Objectives
- Secure local industry and jobs in the print and packaging sector.
- Inform the general public that a product has been printed in Ireland.
- Combat the issue of print being produced non-domestically.
- Generate awareness that Irish print is focused on service and quality.
- Create a value system so customers in Ireland are supportive of the Irish print industry going forward.
- Promote jobs within the industry and encourage new consumers of print, to support Irish industry.
This campaign is a brand new initiative that aims towards putting a public face on the Irish printing industry. Printing in more recent years has become to be viewed as a somewhat generic service. Little thought is given to the thousands of jobs the printing industry supports and the high quality, good value service provided by a technology driven, high skilled indigenous workforce.
Just as the Intel Inside campaign transformed Intel from yet another semi-conductor manufacturer to a criteria of selection for computer hardware, the Print Irish campaign aims to encourage the Irish marketplace to support their own fellow workers and identify print that has originated on home soil.
What does Print Irish do for the Irish publishing sector?
It unites the Irish printing industry under one common flag. It also contributes to an industry war chest, enabling the Irish print and packaging sector to market itself more effectively and pool its collective resources for the greater good. It carries the Print Irish identity on your goods in order to demonstrate your commitment to Irish goods, services and manufacturing. It clearly differentiates between domestic suppliers of print and non-domestic suppliers of print. More to the point, it enables the 19,000 employees in 700 printing companies throughout Ireland to demonstrate their commitment to those companies who buy Irish print.
How does Selfpublishbooks.ie fit in?
As an independent publisher based in Cork, Ireland, Selfpublishbooks.ie offers a simple and cost effective means for authors to make the leap from file to printed book. With high standards of production and keen attention to detail, Selfpublishbooks.ie guarantees a high-quality product that is reliable, practical and local.
Print quality, print Irish.
A lot has been happening in the literary world this week, so here’s a Top 10 Hot Spot list of all the latest news & views.
Most overlooked books of 2012 – a literary mixtape
Jamie Oliver and JK Rowling battle it out for Christmas top spot
Overwhelming response to Foyle’s revamp plans
The Casual Vacancy as BBC show
Self-publishing case studies
Angela Carter named best writer of a century
What writers can learn from Literary Death Match
Mo Yan delivers Nobel Prize Speech (with some controversial notes on censorship)
NaNoWriMo churned out 3 billion words this year
Book-scanning robot coming to a library near you?
Book Christmas Trees
Some of our readers were wondering how they might go about getting an ISBN. And what is it, anyway? Why is it important?
An ISBN is an International Standard Book Number. Up until the end of 2006 it was a 10 digit number, but from 1 January 2007 all ISBN numbers are now 13 digits long.
It is used by publishers, booksellers and libraries, for ordering, listing and stock control purposes. It enables them to identify a particular Publisher and allows the Publisher to identify a specific edition of a specific title in a specific format within their output.
In the past, ISBN numbers were 10 digits long but a new global standard, using 13 digits, has now been introduced. Under the new system which started on 1 January 2007, the 13 digits are always divided into five parts, separated by spaces or hyphens.
There is no legal requirement in the UK or Republic of Ireland for an ISBN and it conveys no form of legal or copyright protection. It is a product identification number. If you wish to sell your publication through major bookselling chains, or internet booksellers, they will require you to have an ISBN to assist their internal processing and ordering systems.
The ISBN also provides access to Bibliographic Databases such as BookData Online, which are organised using ISBNs as references. These databases are used by booksellers and libraries to provide information for customers. The ISBN therefore provides access to additional marketing tools which could help sales of your product.
If you are interested in obtaining an ISBN or would like a better idea of what’s involved, just click here.